2 Comments

Why no reference to Warcraft 2!? But I digress.

Do you know why you're winning? Or why you're not? Are you paying close enough attention to see your own ordered thinking?

GREAT QUESTIONS!

I feel like I, in the near term, briefly pivoted my direction with Breakthrough Groups precisely because of these questions. I was planning on going in one direction, and I may still go in that direction in the future, but I decided in the near term to go in the direction where I was already winning.

It would be a good exercise to parse out WHY I am winning there so I can build in those building blocks in other directions. I do have a general idea though...

Expand full comment

Haha, I've been playing too much Starcraft to remember any other franchise 😅

And your pivot was actually the perfect example of this principle (staying in B2B vs starting fresh in B2C). I think directionally, you already have your answer. But I'd be curious what might be hidden in the details (i.e., specific conversations, offers, etc.).

Expand full comment